This video and storyboard were created as a teaser for Quickfires training. I created the illustration and storyboarding and worked closely with a video production artist and voiceover talent to create the final product.
This video and storyboard was created as a teaser for Quickfires training. I created the illustration and storyboarding and worked closely with a video production artist and voiceover talent to create the final product.
My design for the Quickfires brand is bold, high-energy and playful. It's important for brand to convey its story even in it's iconography. Icons like these speak for themselves.
These are part of a character set that was developed for an ebook for a major retailer's global officer on boarding program. The set is simplistic in style and somewhat abstract to represent people as a whole from all different ethnicities and backgrounds.
When my youngest son became obsessed with farm animals the obvious choice was to plan the ultimate farm birthday right down to the invitation. This invite was created to marry realistic textures, like the wood, napkin and chalkboard, along with flat illustrations of farm animals. The union is a surprising an fun mix of digital medias. My little client was so thrilled that he still hasn't stopped talking about it. We might need to get this one framed.
If you've read a little about me you know that I love photography as much as I love graphic design. So, I was pumped to take on this company cookbook. I designed this from concept to completion which including working with a writer to gather recipes for each employees signature dishes as well as shooting the food photography for it. It was a fun team effort and the result was a brilliant full-color spiral bound cookbook to share with clients as a Holiday gift. You should try the pumpkin cheesecake recipe. It's the best!
I've worked on this highly engaging ILT booklet for Dillard's EDGE associates since 2013. It's a seasonal release (Spring and Fall). Each issue has it's own color palette chosen specifically based on what's hot in the moment, but each carries the same basis for branding with the iconic "Crushes and Craves" logo and swash of paint color.
Carrel wanted an impactful VPI that store managers couldn't miss. I chose to go back to my roots for this project, and by roots I mean good ol' Crayolas and white paper. The result looks like it jumped straight out of a child's coloring book. The contents of the box were for store managers to use throughout the year. Crayola shined bright and it was chosen as a 2007 VPI of the year.
“Stylish People” was a popular feature in CitiScapes. We chose some of Northwest Arkansas’ most stylish people (with varying tastes in style) to be featured each month in their own photo shoot and interview. The articles reflected what made them stylish, where they loved to shop and any style tips they had to offer NWA. I chose the set styling, art directed the photo shoots and designed the layouts in each issue. Even better, I learned a lot of style tips, too.
One of my favorite things was choosing the monthly cover photo. It is the first impression for any new residents moving into the area and it is also vastly important to choose a cover that stands out among a sea of magazines. This cover is particular is a favorite of mine because it's one of my favorite places to visit in Arkansas, and it is also a photo by one of my favorite photographers, Tim Ernst.
I developed the Stryker brand in a reboot effort by Brass Eagle whose brand had grown stale in the market. This abstract cobra design with a high-polish finish is a dynamic look that is fitting for the industry. I developed a thorough brand style guide. The logo and all the brand equity are still used for Stryker today.
To carry the brand into production, I developed the packaging for Stryker paintballs and it's first gun, the STR-1. The look is intimidating and edgy. The contrast between the sleek chrome logo and the organized chaos design on the packaging helps the logo really stand out in a curious juxtaposition.
This invitation was created to invite community members who needed a little help and a whole lot of cheer during the Holidays. The party was thrown around a history town square where they could admire Christmas lights, eat pizza and have their family photo taken. The children were given prizes and even got to meet Santa. The biggest surprise is that volunteers rallied together to buy piles of gifts for all of the children to open on Christmas morning.
The concept was simple: Create a way for people to taste a variety of McCafe beverages in a fast and easy way throughout the United States. My role was to work with the evolving brand to create an instantly recognizable McCafe experience both inside and out of these sampling vehicles. The result was delicious.
The challenge was the create a team of trucks to travel throughout NYC to create a high-energy buzz promoting both FRS energy and Livestrong bikes. My role on this project was to develop the campaign from concept to completion to bring excitement in the dead of winter. People were offered an opportunity to flaunt their skills with Dance-Dance Revolution (complete with DJ), or try and Livestrong bike race to see who is the fastest on two wheels. After breaking a sweat, what better way to cool down and build energy than with a full-can of FRS to try?
This mission: Jell-O wanted to promote their “Give it A Giggle” Tour in a playful way. My role was to help with the development of the campaign from start to finish, including coordinating with on-scene photographers for press and marketing efforts. The result was this award-winning mobile recording studio. Children of all ages were invited to watch clips of silly comedy reels to capture sound bites of their laughter. The best laugh was chosen to be used in one of the Hello Jell-O television commercials.
The Hallmark channel was looking for a fun and unique way to promote their new line of holiday movies during the “Countdown to Christmas” to consumers. I designed the concept complete with a fireplace, Christmas tree, presents and two flat screen TVs that showcased Hallmark Channels new lineup of holiday movies. Last but not least, Santa was there. Elves made themselves handy by taking pictures of the kids with Santa.
Sears wanted to run the biggest promotion of the year for their electronics department so what better to do than to create The Ultimate Football Experience just in time for the season. My role was to develop the award-winning campaign brand for the experience on two high-tech vehicles that were a big draw at major events, but flexible enough to hit retail locations and smaller events in key markets.
One vehicle was a 24′ glass box truck with five gaming kiosks where football fans played the new Madden 10 NFL game on X-box systems and 32″ HD Panasonic screens. There was also a 65″ HD screen featuring outtakes from the highly popular Sears commercial featuring future hall of fame quarterback Brett Favre.
The other truck turned into the portable stage where enthusiastic tailgate fans watched live HD content from ESPN on four 54″ HD screens, played the latest Guitar Hero game or sang karaoke with a concert-quality sound system.
The TV Guide Network was looking for a way to promote the fact that they have original programing and also highlight their newest – and highest profile – show, “Nail Files.” This TV show is centered around a popular West Hollywood manicure and spa facility called “The Painted Nail”, and frequented by celebrities from the TV, movie and music industry. This mobile beauty was every girl’s dream. My role was the help capture the spirit of The Painted Nail in LA by working with an an agency for the art support, while I ran the creative direction and support by carefully selecting each of the interior elements from the paint color, to the pillows, plush chairs, custom-made blankets and “blingy” purple chandeliers. With a 42” plasma TV on the wall, consumers could watch clips of the show while having their nails done. There was even a 32” TV on the outside of the truck so consumer standing in line could get a glimpse of the new show as well.
The program ran In several markets and was featured on high-profile morning and afternoon radio stations, and also hosted multiple local TV news reporters inside the truck. In these markets, consumers got to hang out with the salon owner and star of “Nail Files,” Katie Cazorla.
What is the best way to promote a show about storage unit bidding auctions? Fill it full of everything from bikes and canoes to grandma’s old paintings and creepy dolls! My role on this award-winning campaign was to design the trucks to look like a storage unit on wheels. The campaign ran as a multi-city tour hitting Boston, NYC, LA, Chicago, and Dallas asking people on the street, "How much would you pay for this unit?" It was a great way to build hype before the Storage Wars reality series launch on A&E.
Michaels stores wanted a special aisle exclusively for the Crayola brand and I was appointed to develop the theme. Working with a 3D designer to help pull the aisle together, we designed “The Crayola Store” only at Michaels. It was designed to be full of joy and whimsy, with craft idea hand outs, photos of children using Crayola products and three dimensional logo anchors to pull together the branding.
Crayola needed a solution for in-store display theme and signage that said “Crayola” in new ways than they had done before. “Creativity Made Easy” was a theme I developed when I thought about how Crayola helped mold me as a child. Crayola really did make creativity easy! I chose to go with bright, poppy colors to stand out among the crowded aisles, grabbing attention instantly!
